Marketing Director
$100,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Austin, TX, US
In-person
Hours: 08:00 am to 05:00 pm CST, M-F
full-time (40 hrs/week)
Long-term role

Marketing Director   $100,000 USD/year

Description

IMPORTANT NOTE: This position requires on-site presence at our Austin, Texas campus.

Traditional schools instruct students on what to think. This position focuses on teaching them how to execute.

Alpha is creating a reimagined high school model—one where students bypass lectures and rote memorization. Instead, they build, ship, communicate, and advance. They launch projects, validate ideas, and acquire real-world competencies that elude most professionals. Your responsibility is ensuring they follow through, and that they do so with excellence.

You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication ability, and competence needed for success beyond the academic setting. You are not present to deliver theoretical instruction. You are here to guide execution. You will establish elevated expectations, maintain accountability, and challenge students to produce outputs that meet real-world standards.

This position suits individuals who have accomplished something substantive outside traditional classroom settings—developed a product, expanded an audience, operated within a startup environment, or delivered results in dynamic conditions—and seek to leverage that background to cultivate emerging talent. If you seek a conventional teaching position, this opportunity is not aligned. If you aim to influence how driven teenagers think, operate, and perform, this is your platform.

If you have achieved tangible career outcomes and want to dedicate your time to developing motivated teenagers toward their full capability, this is your opportunity. Apply now

What you will be doing

  • Design experiential workshops that teach students authentic social media audience development
  • Mentor students on content strategy development, spanning ideation through AI-powered optimization
  • Support students in transforming their specialized knowledge areas into viable personal brands
  • Provide 1:1 and small group coaching to establish objectives, maintain consistent execution, and generate concrete deliverables
  • Enforce rigorous standards across communication quality, work output, and commitment to follow-through
  • Facilitate real-world projects (entrepreneurial ventures, marketing campaigns, software development, etc.) while demanding measurable outcomes
  • Monitor student advancement across the 3 C's framework and take corrective action when performance declines
  • Maintain transparent communication with students and parents regarding progress, performance gaps, and recommended actions

What you will NOT be doing

  • Conducting conventional lectures or adhering to standardized curriculum frameworks
  • Evaluating large volumes of homework assignments or emphasizing abstract theoretical concepts
  • Providing excessive support to disengaged students or compromising standards for comfort
  • Functioning within a sluggish, procedurally rigid educational institution

Key responsibilities

Generate quantifiable improvement in students' confidence, communication proficiency, and practical capability by coaching them to execute consistently at an elevated standard.

Candidate requirements

  • Proven record of significant personal accomplishment in a minimum of one practical domain: company formation, audience expansion, revenue generation, research publication, high-level competitive performance, or equivalent achievement
  • Robust coaching and mentorship capabilities, with demonstrated ability to motivate adolescents
  • 3+ years of experience coaching/mentoring teenagers
  • Superior communication and presentation capabilities
  • Proficiency with AI and technology tools (ChatGPT, Claude, etc.)
  • Available to work on-site in Austin, TX. Relocation support is provided
  • Authorized to work in the US without requiring visa sponsorship

Nice to have

  • Comprehensive expertise in at least one applied field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into coaching sessions and workshops with precision
  • Background operating within a startup or rapid-growth organization at any capacity

Meet a successful candidate

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Chris Hayes
Chris  |  L2 Guide
United States

Ever wondered if work is enhancing your life, or erasing it? After years of late nights as a fitness coach left him exhausted and disconnect...

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Accept job offer.
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