Brand Marketing Specialist
$100,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Austin, TX, US
In-person
Hours: 08:00 am to 05:00 pm CST, M-F
full-time (40 hrs/week)
Long-term role

Brand Marketing Specialist   $100,000 USD/year

Description

Transform the next generation of digital leaders at Austin's most innovative high school program.

As a Brand Marketing Specialist at Alpha High School's AlphaX program, you'll mentor ambitious teens in building powerful personal brands using cutting-edge AI tools and proven growth strategies. If you've mastered the art of social media influence and can teach others to do the same, we want you.

This isn't just another teaching role – you're a hybrid TikTok strategist, content coach, and startup advisor guiding 50 emerging personal brands. Your expertise will shape how the next generation of creators and thought leaders build influence in the digital age.

  • Competitive compensation and comprehensive benefits
  • Growth and advancement opportunities
  • Relocation assistance for exceptional candidates
  • State-of-the-art technology and resources
  • Shape the future of digital education

Note: This is an in-person role at our Austin, Texas campus.

What you will be doing

  • Design and lead immersive workshops that transform students into strategic content creators
  • Coach future digital leaders in leveraging AI tools for content optimization and audience growth
  • Guide personal brand development, helping students convert expertise into marketable digital assets
  • Implement data-driven strategies focused on meaningful engagement metrics
  • Facilitate connections between students and established industry influencers

What you will NOT be doing

  • Following obsolete social media formulas that don't deliver results
  • Chasing superficial metrics or implementing quick-fix growth tactics
  • Managing institutional social media accounts
  • Processing paperwork or handling administrative tasks

Key responsibilities

Drive the development of the next generation of digital influencers by empowering students with strategic content creation skills, authentic audience building techniques, and practical digital marketing expertise.

Candidate requirements

  • Proven track record in social media strategy and audience growth for individuals or brands
  • Demonstrated success in building and nurturing online communities
  • Expert-level knowledge of current social media trends and optimization techniques
  • Proficiency with modern content creation tools and AI platforms
  • Exceptional ability to coach and inspire Gen Z audiences
  • Substantial personal following and influence in relevant digital spaces
  • Superior communication and presentation capabilities
  • Must be based in or willing to relocate to Austin, TX
  • Authorized to work in the US without sponsorship

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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