Brand Marketing Specialist
$100,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Austin, TX, US
In-person
Hours: 08:00 am to 05:00 pm CST, M-F
full-time (40 hrs/week)
Long-term role

Brand Marketing Specialist   $100,000 USD/year

Description

IMPORTANT NOTE: This is an in-person role based at our Austin, Texas campus.

Most educational institutions teach students what to think. This position is designed to teach them how to execute.

Alpha is constructing a fundamentally different high school—one where students don't passively absorb lectures or memorize facts. Instead, they build, ship, communicate, and grow. They launch projects, experiment with ideas, and cultivate real-world competencies that most adults never acquire. Your responsibility is to ensure they actually accomplish this, and accomplish it at a high standard.

You will engage directly with high school students as they launch businesses, manage projects, and build the confidence, communication skills, and capacity needed to thrive beyond the classroom. You are not here to deliver theory. You are here to coach practical execution. You will establish rigorous expectations, maintain accountability, and challenge students to produce work that meets real-world standards.

This position is designed for individuals who have accomplished something substantial outside traditional academic settings—built a product, cultivated an audience, worked within a startup, or delivered results in a high-velocity environment—and are ready to apply that expertise to developing the next generation. If you're seeking a conventional teaching position, this isn't it. If you want to influence how ambitious teenagers think, operate, and perform, this is your opportunity.

If you've built something meaningful in your career and want to dedicate your time to driving motivated teenagers toward their full potential, this is where it happens. Apply now

What you will be doing

  • Design hands-on workshops that teach students to develop genuine social media followings
  • Mentor students on content strategy, spanning from initial ideation through optimization with AI tools
  • Support students in transforming their personal areas of expertise into viable brands
  • Provide 1:1 and small group coaching to help students establish goals, maintain consistent execution, and produce concrete outputs
  • Maintain accountability to elevated standards in communication, work quality, and follow-through
  • Lead students through real-world initiatives (businesses, marketing campaigns, coding projects, etc.) while demanding tangible outcomes
  • Monitor student development across the 3 C's and take action when performance declines
  • Maintain transparent communication with students and parents regarding progress, performance gaps, and action items

What you will NOT be doing

  • Conducting traditional lectures or following a standardized curriculum
  • Evaluating homework assignments or emphasizing theoretical knowledge
  • Supporting unmotivated students through excessive hand-holding or compromising standards for comfort
  • Working within a slow-moving, bureaucratic educational institution

Key responsibilities

Produce quantifiable advancement in students' confidence, communication abilities, and real-world competence by coaching them to execute consistently at an elevated level.

Candidate requirements

  • Proven record of significant personal achievement in at least one real-world area: launching a company, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent accomplishment
  • Effective coaching and mentoring capabilities, with demonstrated ability to motivate teenagers
  • 3+ years experience coaching/mentoring teenagers
  • Strong communication and presentation capabilities
  • AI/tech proficiency (ChatGPT, Claude, etc.)
  • Available to work on-site in Austin, TX. Relocation assistance is provided
  • Authorized to work in the US without visa sponsorship

Nice to have

  • Substantial expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into sessions and workshops with precision
  • Background working in a startup or high-growth organization at any level

Meet a successful candidate

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Chris Hayes
Chris  |  L2 Guide
United States

Ever wondered if work is enhancing your life, or erasing it? After years of late nights as a fitness coach left him exhausted and disconnect...

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Chat-style
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STEP 1

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Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Pass
proctored test.
STEP 5

Pass
proctored test.

Accept job offer.
STEP 6

Accept job offer.

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