Head of Brand Marketing
$100,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Austin, TX, US
In-person
Hours: 08:00 am to 05:00 pm CST, M-F
full-time (40 hrs/week)
Long-term role

Head of Brand Marketing   $100,000 USD/year

Description

IMPORTANT NOTE: This is an in-person position based at our Austin, Texas campus.

Most educational institutions teach students what to think. This position exists to train them how to execute.

Alpha is creating a fundamentally different high school—one where students don't passively attend lectures or memorize information. They build, launch, communicate, and advance. They initiate projects, experiment with ideas, and acquire real-world capabilities that most adults never develop. Your responsibility is to ensure they actually execute, and execute at a high standard.

You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication ability, and competence needed to thrive beyond the classroom. You are not here to deliver theory. You are here to coach execution. You will establish rigorous standards, maintain accountability, and challenge students to create work that holds up in professional environments.

This position is designed for individuals who have accomplished something substantial outside academia—built a product, expanded an audience, operated within a startup, or delivered results in a dynamic environment—and want to leverage that experience to develop the next generation. If you seek a conventional teaching position, this is not the right fit. If you want to influence how ambitious teenagers think, operate, and perform, this is the opportunity.

If you have achieved something meaningful in your career and want to dedicate your days to driving motivated teenagers toward their full potential, this is the place. Apply now.

What you will be doing

  • Design practical workshops that teach students how to build authentic social media audiences
  • Provide coaching on content strategy, covering everything from idea generation to AI-powered optimization
  • Support students in transforming their personal areas of expertise into viable brands
  • Deliver 1:1 and small-group coaching to help students establish goals, maintain consistent execution, and produce concrete deliverables
  • Maintain rigorous standards for communication quality, work output, and accountability
  • Mentor students through applied projects (entrepreneurship, marketing, software development, etc.) while demanding measurable outcomes
  • Monitor student advancement across the 3 C's and take action when performance declines
  • Provide transparent communication to students and parents regarding progress, performance gaps, and development priorities

What you will NOT be doing

  • Conducting traditional classroom lectures or following a standardized curriculum
  • Evaluating large volumes of homework or prioritizing theoretical understanding
  • Providing excessive support to disengaged students or compromising standards for comfort
  • Working within a slow-moving, bureaucratic educational structure

Key responsibilities

Produce quantifiable improvement in students' confidence, communication, and practical capability by coaching them to execute consistently at an elevated standard.

Candidate requirements

  • Proven record of significant personal accomplishment in at least one real-world area: launching a business, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent
  • Effective coaching and mentorship capabilities, with demonstrated ability to motivate teenagers
  • 3+ years of experience coaching/mentoring teenagers
  • Strong communication and presentation abilities
  • Proficiency with AI and technology tools (ChatGPT, Claude, etc.)
  • Willing to work on-site in Austin, TX. Relocation support is available
  • Authorized to work in the US without visa sponsorship

Nice to have

  • Substantial expertise in at least one professional domain (entrepreneurship, medicine, sales, technology, creative sectors, finance, athletics) that you can integrate into sessions and workshops with depth
  • Background working in a startup or high-growth organization at any capacity

Meet a successful candidate

Watch Interview
Chris Hayes
Chris  |  L2 Guide
United States

Ever wondered if work is enhancing your life, or erasing it? After years of late nights as a fitness coach left him exhausted and disconnect...

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Accept job offer.
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