Principal Product Designer
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Worldwide
Fully-remote
full-time (40 hrs/week)
Flexible schedule
Long-term role

Principal Product Designer   $200,000 USD/year

Description

You're stepping into a validated learning system that's already delivering results at Alpha School. LearnWithAI powers the platform that supports it, scaling rapidly throughout the US and internationally. Students complete their core academics in two hours daily and score in the nation's top percentiles. The approach is proven. What's missing is someone who thinks constantly about the people at its center.


You'll establish what exceptional design means, create the standards, and develop the capability. Your territory includes our learning platform and its ecosystem of learning applications, serving multiple audiences both within and beyond Alpha.
A five-year-old who can't yet read is learning to count through a system that must transform novelty into play. A teenager struggling two grade levels below is rebuilding self-belief after years of setbacks, where a single unclear interaction could undo progress. A parent finally gains visibility into their child's actual learning process. That transparency reduces worry and transforms them into an effective partner. An academic coach overseeing a multi-age classroom must track advancement without being overwhelmed by information. You must understand each group deeply enough to make meaningfully distinct decisions for every one.


Your domain is the experience layer: investigate each audience with genuine rigor, translate your findings into design principles that engineers can implement directly, and deliver code-ready outputs that function immediately, not concepts that languish in feedback cycles. You collaborate with product leaders accountable for results and engineers who deploy working software. You challenge proposals that compromise user experience. You own the complete journey.


You'll deploy AI as your multiplier to accelerate iteration and expand capacity, but your discernment, not the tool's initial output, determines what launches. The primary emphasis is our education platform, with periodic work in additional domains.

What you will be doing

  • Investigate users spanning fundamentally different audiences and develop design principles that reflect that understanding
  • Construct and sustain design systems embedded within each product's native UI framework so engineering delivers faster and design accumulates rather than splinters
  • Develop functional prototypes that enable product leaders to validate decisions in days rather than weeks
  • Evaluate existing products through the user's lens: where does the experience fail, what's eroding engagement, what would create impact
  • Establish design culture in this organization: how critique functions, how you assess compromises, which standards you protect
  • Collaborate with product leaders and engineers, challenge proposals when they damage user experience

What you will NOT be doing

  • Determining product strategy; product leaders control that, you guarantee the experience enables it
  • Creating static designs that require conversion into code
  • Focusing on a single product; you function across the entire portfolio
  • Executing against a design brief; you extract context from ambiguous sources and begin designing with partial information
  • Requesting approval; you possess the mandate to spot and resolve UX issues without explicit instruction

Candidate requirements

  • At least 5 years in product design or UX roles, with end-to-end ownership from research through shipped experience
  • Strong evidence of user empathy and research depth across audiences different from your own
  • Proven design craft in interaction and visual design, with a portfolio that shows audience-specific choices rather than generic patterns, paired with strong design opinions
  • Demonstrated AI-native workflow: fast iteration, critical judgment, and ability to push back on first-pass AI output rather than accepting the default
  • Ability to translate designs into code using AI tools and modern frameworks
  • Comfortable building a design function and culture from zero, not inheriting established processes

Meet a successful candidate

Watch Interview
Steve Brain
Steve  |  EVP of Technical Product Management
United States  

What happens in tech when you follow the innovation? This outside-of-the-box thinker took unconventional risks all the way to the top. As Tr...

Meet Steve

Applying for a role? Here’s what to expect.

Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.

Chat-style
screening interview.
STEP 1

Chat-style
screening interview.

Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Pass
proctored test.
STEP 5

Pass
proctored test.

Accept job offer.
STEP 6

Accept job offer.

Frequently asked questions

About Crossover

Meet some people who've landed similar jobs

Why Crossover

Recruitment sucks. So we’re fixing it.

The Olympics of work

The Olympics of work

It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.

Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.

Crossover Logo White
Follow us on
Have a question?

Get answers to common questions using our smart chatbot Crosby.

HELP AND FAQs

Join the world's largest community of AI first Remote WorkersAI-first remote workers.