Principal Product Designer
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Worldwide
Fully-remote
full-time (40 hrs/week)
Flexible schedule
Long-term role

Principal Product Designer   $200,000 USD/year

Description

You'll be joining a learning model already delivering measurable results at Alpha School. LearnWithAI powers the platform behind it, scaling rapidly throughout the US and into new markets. Students complete their core academic work in two hours daily and perform in the top national percentiles. The approach is validated. What's needed now is someone who thinks constantly about the people using it.


You'll establish design excellence, set quality benchmarks, and create the function from the ground up. Your scope includes our learning platform and its associated learning applications, serving multiple audiences both within and beyond Alpha.
Consider a five-year-old who can't yet read, learning to count through a system where novelty must feel like discovery. Or a teenager working two grade levels below target, rebuilding self-belief after years of academic struggle—one unclear interaction could undo that progress. A parent who finally understands their child's learning journey gains clarity that reduces worry and enables better support. An academic coach overseeing a mixed-age classroom needs visibility into progress without information overload. You must understand each group well enough to design fundamentally different solutions for each.


Your role centers on the experience layer: conduct deep research into each audience, translate findings into design principles engineers can implement directly, and deliver code-ready outputs that deploy immediately—not static mockups awaiting review cycles. You collaborate with product leaders accountable for outcomes and engineers responsible for deployment. You challenge requests that compromise user experience. You own the full cycle.


You'll leverage AI to accelerate iteration and expand coverage, but your judgment—not the model's initial output—determines what ships. Primary focus is our education platform, with selected projects in adjacent domains.

What you will be doing

  • Conduct user research across fundamentally distinct audiences and develop design principles that reflect that understanding
  • Establish and maintain design systems within each product's native UI framework, enabling faster engineering delivery and compounding design value rather than fragmentation
  • Develop functional prototypes that allow product leaders to validate decisions in days rather than weeks
  • Evaluate existing products from the user's viewpoint: identify experience breakdowns, engagement barriers, and high-impact opportunities
  • Establish design culture: structure feedback processes, clarify trade-off evaluation, and defend quality standards
  • Collaborate with product leaders and engineering teams, challenging requests that degrade user experience

What you will NOT be doing

  • Setting product strategy; product leaders own strategy, you ensure experience executes it effectively
  • Creating static mockups requiring code translation
  • Focusing on a single product; you work across the entire portfolio
  • Executing against a design brief; you synthesize context from ambiguous inputs and begin design work with partial information
  • Waiting for authorization; you possess the mandate to surface and resolve UX issues independently

Candidate requirements

  • Minimum 5 years in product design or UX positions, with complete ownership from research through production deployment
  • Clear evidence of user empathy and research rigor with audiences unlike yourself
  • Established design craft in interaction and visual design, supported by a portfolio demonstrating audience-tailored solutions rather than standard patterns, combined with articulated design perspectives
  • Proven AI-integrated workflow: rapid iteration, evaluative judgment, and capacity to refine or reject initial AI-generated output rather than defaulting to acceptance
  • Capability to convert designs into code using AI tooling and contemporary frameworks
  • Experience establishing a design function and culture from inception, not adapting existing structures

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