Principal Product Designer
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Worldwide
Fully-remote
full-time (40 hrs/week)
Flexible schedule
Long-term role

Principal Product Designer   $200,000 USD/year

Description

You're entering a proven educational model that is actively transforming outcomes at Alpha School. LearnWithAI powers the platform beneath it, scaling rapidly throughout the US and internationally. Students complete their core academics in two hours daily and perform in the nation's top percentiles. The approach is validated. What it requires now is someone who thinks constantly about the people within it.


You'll establish the definition of excellent design, create the standards, and construct the function. Your domain includes our learning platform and its complementary learning applications, serving diverse audiences both within and beyond Alpha.
A five-year-old without reading skills who is learning numbers through a system that must present novelty as play. A teenager struggling two grade levels behind who is restoring confidence after years of setbacks, where one unclear interaction could undo progress. A parent who finally understands how their child is truly learning. That understanding reduces worry and transforms them into an effective partner. An academic coach overseeing a multi-age classroom who must track progress without information overload. You must understand each deeply enough to make genuinely distinct design decisions for each.


Your responsibility is the experience layer: conduct thorough research into each audience, translate your findings into design principles engineers can implement directly, and deliver code-based outputs ready for immediate use, not mockups awaiting review cycles. You collaborate with product leaders who own results and engineers who deliver code. You object when requests compromise user experience. You own the complete process.


You'll leverage AI to accelerate iteration and expand your reach, but your judgment—not the model's initial output—determines what launches. The primary focus is our education platform, with occasional work in other areas.

What you will be doing

  • Conduct user research across fundamentally different audiences and develop design principles that reflect that understanding
  • Construct and maintain design systems within each product's native UI framework, enabling faster engineering delivery and cumulative design value rather than fragmentation
  • Develop functional prototypes that enable product leaders to validate decisions in days rather than weeks
  • Evaluate existing products from the user's viewpoint: identify experience breakdowns, engagement costs, and high-impact improvements
  • Establish design culture: feedback mechanisms, trade-off evaluation frameworks, and quality standards you'll uphold
  • Collaborate with product leaders and engineers, challenging requests that degrade user experience

What you will NOT be doing

  • Setting product strategy; product leaders own that responsibility, you ensure the experience delivers it
  • Creating static mockups requiring code translation
  • Focusing on a single product; your scope spans the entire portfolio
  • Executing from a design brief; you synthesize context from incomplete inputs and begin designing amid ambiguity
  • Waiting for approval; you possess the authority to identify and resolve UX issues independently

Candidate requirements

  • Minimum 5 years in product design or UX positions, with complete ownership from research through launched experience
  • Clear evidence of user empathy and research rigor across audiences distinct from yourself
  • Proven design capability in interaction and visual design, with a portfolio demonstrating audience-specific decisions rather than standard patterns, combined with strong design convictions
  • Established AI-native workflow: rapid iteration, critical evaluation, and willingness to challenge initial AI output instead of accepting defaults
  • Capability to convert designs into code using AI tools and contemporary frameworks
  • Confident building a design function and culture from the ground up, not joining established systems

Meet a successful candidate

Watch Interview
Steve Brain
Steve  |  EVP of Technical Product Management
United States

What happens in tech when you follow the innovation? This outside-of-the-box thinker took unconventional risks all the way to the top. As Tr...

Meet Steve

Applying for a role? Here’s what to expect.

Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.

Chat-style
screening interview.
STEP 1

Chat-style
screening interview.

Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Pass
proctored test.
STEP 5

Pass
proctored test.

Accept job offer.
STEP 6

Accept job offer.

Frequently asked questions

About Crossover

Meet some people who've landed similar jobs

Why Crossover

School sucks. So we’re fixing it.

The education Olympics

The education Olympics

It’s hard to qualify – on purpose. High standards mean every educator, leader and EdTech builder is at the top of their game. 

Salary without side gigs

Salary without side gigs

Top performers earn what they’re worth. Six-figure education roles aren’t fantasy here – they’re the baseline for excellence.

Skills make the grade

Skills make the grade

Skills carry more weight that resumes here. Demonstrate learning mastery, AI fluency and passion for what’s next. That’s what counts.

Crossover Logo White
Follow us on
Have a question?

Get answers to common questions using our smart chatbot Crosby.

HELP AND FAQs

Join America’s largest community of  AI first education leadersAI-first education leaders.