Principal Product Designer
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Worldwide
Fully-remote
full-time (40 hrs/week)
Flexible schedule
Long-term role

Principal Product Designer   $200,000 USD/year

Description

You'll be joining a working learning model that's already delivering results at Alpha School. LearnWithAI powers the platform beneath it and is scaling rapidly across the United States and internationally. Students complete their core academics in two hours daily and score in the top national percentiles. The model is effective. What it requires now is someone who thinks constantly about the people within the system.


You'll establish design excellence, define the standards, and create the function from the ground up. Your scope includes our learning platform and its associated learning applications, serving diverse audiences both within and outside Alpha.
A five-year-old who hasn't yet learned to read is discovering numbers through a system that must make discovery feel like play. A teenager performing two grade levels below is regaining confidence after years of struggle, where a single unclear interaction could undo progress. A parent gains visibility into their child's actual learning process. That transparency reduces worry and turns them into an effective partner. An academic coach overseeing a multi-age classroom requires insight into progress without information overload. You must understand each context deeply enough to design genuinely distinct solutions for each.


Your responsibility is the experience layer: conduct thorough research into each audience, translate findings into design principles engineers can implement directly, and deliver code-based outputs ready for deployment—not static mockups awaiting review. You collaborate with product leaders accountable for outcomes and engineers who build and ship. You challenge requests that compromise user experience. You own the complete lifecycle.


You'll employ AI as a force multiplier to accelerate iteration and expand coverage, but your judgment—not the tool's initial output—determines what ships. Primary focus centers on our education platform, with intermittent work in other areas.

What you will be doing

  • Conduct user research across fundamentally distinct audiences and develop design principles that reflect that understanding
  • Establish and maintain design systems within each product's native UI framework, enabling faster engineering delivery and compounding design value rather than creating fragmentation
  • Develop functional prototypes that enable product leaders to validate decisions in days rather than weeks
  • Evaluate existing products from the user's vantage point: identify where experiences fail, what reduces engagement, what changes would create impact
  • Establish design culture: how critique functions, how you assess trade-offs, which standards you uphold
  • Collaborate with product leaders and engineering teams, challenge requests that degrade user experience

What you will NOT be doing

  • Setting product strategy; product leaders own strategy, you ensure experience aligns with it
  • Creating static mockups requiring translation to code
  • Focusing on a single product; you work across the entire portfolio
  • Executing from a design brief; you extract context from ambiguous inputs and begin designing with partial information
  • Waiting for approval; you possess authority to surface and resolve UX issues without explicit instruction

Candidate requirements

  • Minimum 5 years in product design or UX positions, with complete ownership spanning research through delivered experience
  • Clear evidence of user empathy and research rigor across audiences significantly different from yourself
  • Established design expertise in interaction and visual design, with a portfolio demonstrating audience-tailored decisions over generic solutions, combined with well-formed design perspectives
  • Proven AI-native approach: rapid iteration, critical evaluation, and willingness to reject initial AI suggestions rather than accepting defaults
  • Capability to convert designs into code leveraging AI tools and contemporary frameworks
  • Confident establishing a design function and culture from scratch, not joining existing processes

Meet a successful candidate

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