VP of Marketing
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks ($100 USD/hour)

Any country
full-time (40 hrs/week)
Long-term role

VP of Marketing $200,000USD/year ($100 USD/hour)


The marketing landscape in the B2B software industry is rapidly evolving, with increasing pressure to acquire and retain customers while minimizing costs. Traditional methods often fail to meet the dynamic needs of modern businesses, leading to inefficiencies and lost opportunities. For instance, many companies struggle to personalize customer experiences at scale, resulting in lower engagement and satisfaction.

IgniteTech is at the forefront of revolutionizing this landscape with its AI-driven approach. Our innovative solutions are designed to transform customer acquisition, retention, and revenue generation. By leveraging advanced AI technologies, we continuously refine and adapt our strategies to stay ahead of market trends, ensuring our clients receive cutting-edge solutions that drive tangible results.

In this role, you will be the architect of groundbreaking products that are reshaping industries. Imagine leading the charge with Jive Personas, unveiled at ImagineAI Live, where generative AI creates lifelike digital assistants that mirror human subject matter experts, revolutionizing how knowledge is shared and accessed. Picture enhancing network security with GFI LanGuard's GenAI CoPilot, providing actionable intelligence and personalized configurations that redefine protection standards. This role is not just about marketing—it's about being at the helm of a transformation that integrates AI into the very fabric of digital workspaces and network security, making a tangible impact on the industry.

If you are passionate about pioneering in the AI space, leading a transformation in the B2B software industry, and enjoy using cutting-edge GenAI technology to drive innovative marketing strategies, we encourage you to apply. This role is perfect for someone who thrives in a fast-paced, transformative environment and is eager to push the boundaries of what is possible with AI-driven marketing. Join us at IgniteTech and be a part of the future of marketing innovation.

What you will be doing

  • AI-Powered Customer Experience Optimization Framework: Develop and refine an AI-driven framework to enhance customer engagement and satisfaction by continuously analyzing and updating customer data and feedback.
  • AI-Enhanced Account Management Strategies: Implement AI tools to personalize and adjust account management strategies based on real-time customer metrics and predictive analytics.
  • Automated Marketing Ecosystem: Build and optimize an automated AI-powered marketing system to deliver personalized, timely content that boosts engagement and conversion rates.

Key responsibilities

  • Increase customer acquisition, retention, and revenue, while reducing marketing spend, by integrating AI technology into our marketing workflows

Candidate requirements

  • At least 5 years of experience leading a marketing team for a B2B software company
  • At least 3 years of experience with HubSpot
  • Professional experience integrating AI tools into marketing workflows

Meet the hiring manager

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Meet a successful candidate

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Andrew Allen
Andrew  |  VP of Content Marketing
New Zealand  

Andrew had thought he had already lived his life's dream working on Broadway. His life is even better now he found a role with Crossover.

Meet Andrew
How it works

Applying for a role? Here’s what to expect.

We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.

Pass Cognitive Aptitude Test.

Pass Cognitive Aptitude Test.

Pass English Proficiency Test.

Pass English Proficiency Test.

Prove Real-World Job Skills.

Prove Real-World Job Skills.

Ace An Interview Or Two.

Ace An Interview Or Two.

Accept Job Offer.

Accept Job Offer.



Frequently asked questions

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The Olympics of work

The Olympics of work

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Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.