In this role, you’ll have the opportunity to learn a variety of skills, from video production to SEO to B2C growth marketing strategies. You’ll also learn to gather feedback and be responsive to market trends. Frequent feedback from a team of successful founding entrepreneurs will give you ample opportunity to learn leadership, communication, and project management skills too.
Social Media & Content Marketer $100,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Are you a social media marketer who lives and breathes Gen Z culture? Do you have a proven track record of creating viral content that builds engaged communities? At Prequel, you can accelerate your career while making a significant impact and sharing the magic of our programs with students across the globe.
In a traditional education setting, essential life skills often take a back seat. At Prequel, we're redefining education through our collection of EdTech brands, such as BETA Camp, Apollo School, and AI Masterclass. With entrepreneurship at their core, these programs help students explore their passions and transform ideas into impactful actions. We collaborate with global professionals to empower students with tangible skills, ensuring they evolve into proactive achievers rather than passive learners.
In this role, you'll be the driving force behind the organic growth of our community by managing our social presence across various platforms. You'll be responsible for managing and executing content strategies, as well as producing compelling marketing collateral (posts, videos, reels, etc.) that engage our target audience of high school students and parents.
Supporting the strategic goals of the company, delivering the appropriate messaging, and highlighting the unique value proposition of our programs will be your main focus. Your ability to stay attuned to market trends and customer feedback will be essential in ensuring the relevance of the content.
So, are you ready to embark on a journey to reshape education while propelling your own growth within a dynamic environment? Apply now to make your mark!
What you will be doing
- Day-to-day digital content management across various channels (Newsletter, Instagram, YouTube, TikTok) for Prequel brands (BETA Camp, Apollo School, etc.)
- Sourcing and developing creative concepts that effectively convey the brand narrative and program benefits, highlighting their unique value propositions
- Crafting marketing content that nurtures the target audience's interest and guides warm prospects toward conversion
What you will NOT be doing
- High-level strategy & analytics: You won't be defining overarching business strategies or handling extensive analytics - your job is to execute a dynamic, actionable plan
- Mass Marketing: This role centers on 100% organic marketing - you won't be dealing with mass marketing techniques
- Fully outsourcing content creation: You'll be hands-on in content generation - not solely suggesting ideas for agencies to execute
Key responsibilities
- Growing Prequel's community of students and parents organically and generating qualified leads through social media marketing
Candidate requirements
- At least 3 years of experience in social media, digital, or influencer marketing
- First-hand experience running social media campaigns
- Experience creating video content on digital channels (TikTok or Instagram)
- Based in either US or Canada
How it works
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
STEP 1
Chat-style screening interview.
STEP 2
Cognitive aptitude test.
STEP 3
Prove real-world job skills.
STEP 4
Interview with the hiring manager.
STEP 6
Accept job offer.
STEP 5
Pass proctored test.
Frequently asked questions
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Why Crossover
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
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