Description
In the Bay Area, the most successful admissions leaders do not sell—they manage waitlists, convene committees, and preserve reputations they inherited. This role is different. In your territory, nearly every family is meeting us for the first time. You will go find them.
Alpha is a K-12 private school founded on a verifiable premise: students complete core academics in two hours daily, progress faster than national standards, and dedicate their afternoons to substantive skill development instead of filler work. Bay Area families represent both our most challenging and our most valuable audience. Founders, engineers, physicians, and investors will not settle for a polished tour and a values statement. They will request the evidence, scrutinize the compromises, and evaluate us alongside Nueva, Castilleja, Harker, Marin Country Day, and Branson without hesitation. Embrace that scrutiny.
Understand the nature of this position. It is a sales role with a requirement for selectivity. You create your own pipeline: relationships with preschools and feeder schools, community alliances, local events, and referrals from families you have already won. You are accountable for a growth target. You also decline families when the model does not fit their child, in a community where turning down a well-connected parent has real consequences. Both dimensions matter equally. A single misaligned family in a small cohort costs more than leaving a seat unfilled.
In year one, you serve as the founding on-the-ground representative for a campus with an emerging local presence, and the majority of your time is spent beyond the building. As enrollment grows, your work evolves. You shift from initiating conversations to becoming the enrollment leader parents request by name, with a team beneath you and a framework other campuses replicate.
You work on campus five days per week (Palo Alto or San Rafael), visible during morning arrival, afternoon dismissal, and evening events. If you have Bay Area roots and value the full family experience, apply now.
What you will be doing
- Creating your own qualified family pipeline through relationships with preschools and feeder schools, community alliances, referrals, and locally hosted events.
- Managing every step personally: initial inquiry, needs-assessment dialogue, campus visit, student shadow experience, enrollment decision, and onboarding.
- Conducting tours, open houses, and information sessions where you justify an AI-powered learning model to discerning, questioning parents.
- Maintaining 7 or more concurrent family relationships at varying stages, each with documented status and a defined next step in HubSpot and our student information system.
- Submitting weekly reports on pipeline strength and conversion quality, and revising the local admissions playbook, FAQs, and standard operating procedures based on what proves effective in your market.
What you will NOT be doing
- Managing a waitlist. No inherited demand exists here.
- Escalating decisions through an admissions committee or layered approval structures.
- Following a script or working from a quota-driven call list.
- Transferring a family across four coordinators, an events team, and reception.
- Overseeing a large team or allocating most of your week to internal meetings.
Key responsibilities
Increase enrollment at one Bay Area campus with families well-suited to the Alpha model.
Candidate requirements
- 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month. You can identify the employer and price point; business-to-business or enterprise sales alone are not sufficient.
- Direct ownership of a complete client, admissions, or enrollment journey: application, needs assessment, offer, decision, and onboarding. What you personally accomplished, not team outcomes.
- A quantifiable growth or customer-acquisition metric you owned, including how you generated leads and developed local partnerships to achieve it.
- 7 or more simultaneous client or family relationships at different stages, documented in a named CRM or database.
- A specific example of advising against your own product when it was not the correct fit.
- Practical use of AI tools in a client-facing process, such as meeting preparation, personalized outreach, conversation summaries, or follow-up.
- Professional written correspondence with C-level executives or high-net-worth clients.
- You reside in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is entirely on-site, not hybrid.
- Authorized to work in the United States without visa sponsorship.
Nice to have
- An established network among Peninsula or Marin families, including connections at local private preschools or feeder schools.
- Admissions or enrollment experience at a selective independent K-12 school, or a program with demand exceeding capacity.
- Background in luxury hospitality, private client services, concierge medicine, private wealth, membership clubs, or high-end residential real estate.
You will be working for
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