Director of Admissions $200,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Description
Most enrollment roles are built to move volume. This one exists to protect standards.
Alpha is building one of the most ambitious school models in the world. Our campuses blend rigorous academics, technology-powered learning, and high standards for students and staff alike. Students consistently learn faster than national benchmarks, and the data backs it up. Afternoons are reclaimed for depth, independence, and real-world skill building. This model works. But it only works with the right families.
That’s where you come in.
You will own the full enrollment journey for a campus, from first inquiry through onboarding. This is not a handoff role. You are responsible for how families experience us, how clearly they understand the model, and whether enrollment decisions are made for the right reasons. You will assess fit, guide thoughtful conversations, and recommend “no” when that’s the correct answer. The goal is not maximum enrollment. The goal is alignment.
We are open to candidates from premium service environments beyond traditional education: private schools, selective programs, luxury hospitality, executive support, premium membership organizations, or owner-operators who have personally managed high-value client journeys end-to-end. What matters is your ability to run a high-touch, multi-stage process with judgment, clarity, and follow-through.
If you’ve spent your career delivering white-glove service where trust, discretion, and experience quality define the brand, this role will feel familiar, just applied to something that actually changes outcomes.
This is a full-time, salaried, in-person role. We are hiring in Santa Monica, San Francisco, Palo Alto, Piedmont, Palm Springs, Charlotte, and Raleigh. Relocation support is available.
What you will be doing
- Owning the full enrollment journey for prospective families, from first contact through onboarding.
- Conducting needs-assessment conversations to determine fit before presenting solutions or recommending next steps.
- Managing 20+ active family relationships at different stages of the enrollment process, with clear visibility into status and follow-ups.
- Leading campus tours, shadow experiences, and decision conversations that clearly communicate outcomes, expectations, and who the model is for.
- Maintaining accurate CRM and enrollment records (HubSpot and SIS) to support forecasting, prioritization, and service quality.
What you will NOT be doing
- Running transactional or high-pressure sales tactics.
- Enrolling families who are misaligned simply to hit a number.
- Managing a large team or navigating layered approval chains.
- Delegating ownership of the family experience to multiple roles.
- Working remotely. This role is campus-based by design.
Key responsibilities
Own and execute a high-trust, high-selectivity enrollment experience that converts the right families while protecting the integrity and performance of the Alpha model.
Candidate requirements
- 3+ years delivering premium, personalized service in environments where service quality directly impacts brand reputation (education, luxury hospitality, executive support, premium membership, or owner-operated services).
- Demonstrated ownership of an end-to-end client, admissions, or enrollment journey from first contact through onboarding.
- Experience simultaneously managing 20+ client, guest, or family relationships at different stages, with a clear system for tracking and prioritization.
- Ability to provide concrete examples of consultative decision-making, including recommending against your product or service when it was not the right fit.
- Professional written communication experience with senior executives, high-net-worth individuals, or sophisticated clients.
- Willingness to live in or relocate within 60 days to one of the following markets: Santa Monica, CA; San Francisco, CA; Palo Alto, CA; Piedmont, CA; Palm Springs, FL; Charlotte, NC; or Raleigh, NC.
- Authorized to work in the United States without visa sponsorship.
Nice to have
- Experience in selective private school admissions or competitive program enrollment.
- Background in luxury hospitality, VIP guest services, or executive-level support roles.
- Experience building or refining enrollment processes, SOPs, or service standards.
- Comfort using data and CRM insights to improve conversion quality, not just speed.
You will be working for
Applying for a role? Here’s what to expect.
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Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Pass proctored test.
Accept job offer.
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