Lead Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Are you the full-stack marketing dynamo ready to make an impact? This role is your ultimate challenge.
What you will be doing
- Craft and implement comprehensive marketing strategies to boost Studient’s MTSS solution adoption in U.S. public schools.
- Develop a compelling brand identity that captures the attention of district-level decision-makers and special education leaders.
- Design and manage campaigns on platforms like Facebook, Instagram, LinkedIn, taking charge of copy, creative, and performance metrics.
- Create impactful content such as sales decks, brochures, landing pages, and social media posts, leveraging AI tools to enhance efficiency.
- Identify and secure opportunities for public speaking, PR, and thought leadership to strengthen brand presence.
What you will NOT be doing
- Managing a large team or delegating the core tasks—this role demands hands-on involvement.
- Applying a generic B2B SaaS approach—our audience is distinct, requiring swift adaptation.
- Getting bogged down by approval processes or indecisive planning—we prioritize agility and outcomes.
- Sticking to outdated channels that don't deliver—we focus on testing, iterating, and investing in what works.
- Underestimating the power of AI—it's integral to our product and your workflow.
Key responsibilities
Lead the charge in generating qualified leads and driving district-level adoption of Studient’s MTSS platform through a strategic, brand-centric marketing approach.
Candidate requirements
- 5+ years of marketing experience with comprehensive funnel management (from strategy to execution).
- Proven track record in marketing to U.S. public sector, education, or government-related sectors.
- Success in digital campaigns, particularly on Facebook, Instagram, LinkedIn, and YouTube.
- Exceptional content creation skills with a focus on clarity and impact.
- Proficient in using AI tools for enhanced workflow and quality maintenance.
- Data-driven, goal-oriented, and excited about building from scratch.
- Fluent in English.
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept job offer.
Pass proctored test.
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The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
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