Paid Media Lead $100,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
<p>Ready to ditch strategy meetings for pure execution? Here's your battlefield.</p>
<p>We're looking for a Meta ads maverick who speaks the language of CAC reduction and lives for conversion metrics. At Legends, our AI-powered life skills platform for families, we've built a content powerhouse. Now we need someone who can turn that content into paid subscribers – and fast.</p>
<p>This isn't your typical corporate role. It's a focused, short-term mission with one objective: rapid subscriber acquisition. We've got the tools, the content, and the market. What we need is your proven ability to execute and deliver results.</p>
<p>No red tape. No endless meetings. Just you, our bleeding-edge AI tools, and a clear target. Hit it, and there's more where that came from.</p>
What you will be doing
<ul>
<li>Own the Meta advertising battlefield with laser-focused parent-targeting campaigns</li>
<li>Conduct rapid-fire funnel optimization experiments to crush conversion bottlenecks</li>
<li>Wield our AI arsenal to create and deploy lead magnets, landing pages, and ad variations at lightning speed</li>
<li>Play budget chess - strategically moving resources where ROI shows the most promise</li>
<li>Make subscriber growth-driving decisions that impact our bottom line every week</li>
</ul>
What you will NOT be doing
<ul>
<li>Sitting in endless approval queues for creative or tech support</li>
<li>Getting lost in long-term brand strategy exercises</li>
<li>Playing middle-manager with agencies or internal teams</li>
<li>Drowning in PowerPoint presentations and stakeholder reports</li>
<li>Setting up for a long-term position - this is a focused, results-driven contract</li>
</ul>
Key responsibilities
<p>Your mission is crystal clear: Scale our paid subscriber base while maintaining or beating our CAC targets through masterful campaign execution, strategic content deployment, and razor-sharp budget optimization.</p>
Candidate requirements
<ul>
<li>Track record of slashing CAC by 20%+ through hands-on Meta Ads mastery</li>
<li>Battle-tested experience managing $5K-15K monthly Meta budgets in DTC or subscription environments</li>
<li>A/B testing veteran with 5+ experiments under your belt using industry-standard tools</li>
<li>Self-sufficient in analytics - you know how to find and interpret the data you need</li>
<li>Fluent in AI tools for content creation and deployment</li>
<li>Proven success in U.S. DTC marketing, specifically targeting parent demographics</li>
<li>Self-starter who thrives without a support structure</li>
<li>Ready for a performance-based short-term contract with potential for growth based on results</li>
</ul>
How it works
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
STEP 1
Chat-style screening interview.
STEP 2
Cognitive aptitude test.
STEP 3
Prove real-world job skills.
STEP 4
Interview with the hiring manager.
STEP 6
Accept job offer.
STEP 5
Pass proctored test.
Frequently asked questions
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Why Crossover
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
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