Contents
- Hey, Welcome Back!
- Tap into Andrew’s Insights on LinkedIn
- You Might Have Missed…
AI text-to-video tools like Sora will change how we see things online. This week I explore the magic and mayhem of the technology, and how it will reshape remote work as we know it.
Hey, Welcome Back!
What happens when AI video looks exactly like real video?
For one – figuring out what’s real and what isn’t, gets a lot trickier.
For remote workers who use video to connect, educate and share – it means rapid change has arrived.
And such faith-shaking change triggers fear.
So, while this massive leap in progress isn’t uncommon, neither are the fears and doubts that come along with it.
⭐ This time the real trick for remote workers will be embracing opportunity.
Despite the runaway train of fears that threaten to keep you stagnant as what you trust is challenged more often.
As what you create expands and takes different shapes.
This episode unpacks the change that OpenAi’s new video tool Sora brings to the world.
Like the first film of a train that caused a stampede in Paris, visual change impacts our reality on a deeply personal level.
Society depends on accurate information to function.
Yet by default, people believe anything they see, especially if its repeated.
🎞️ A hundred years ago the French trusted that first train video
🎞️ Now Boomers trust ill-advised Facebook posts
🎞️ And Gen Zers trust TikTok videos
Cognitive psychologists call this the ‘illusory truth effect’ and it’s about to get another moment in the spotlight with Sora.
Imagine being able to visually create anything with a basic prompt! Anything at all – and it looks plausible.
The wilder the video, the more likely it is to get airtime and go viral. No wonder OpenAI hasn’t released it yet.
And when they do, things will get weird.
It’s episode 59 and I’m on a mission to examine the intersection of visual AI and trust.
And to spread a message of hope and clarity amidst the inevitable fear and resistance once video as we know it, shifts for good.
✔️ Soon AI will be in every movie we see.
✔️ Every video.
✔️ Every Zoom special effect.
But don’t forget - this is a HUGE opportunity for you.
If you want to know what your next steps should be as the text-to-video train leaves the station, this episode will take you places. And it’s a one-way trip.
😨 What makes you trust that something you see is real?
It’s high time you get serious about your answer.
📽️ This Week on Episode 59:
✅ Andrews early obsession with home videos (+why authenticity today is key)
✅ Witness Sora's sorcery (+its potential to stir the deepfake cauldron)
✅ The trust conundrum in the age of visual AI (+why it's under tight wraps)
✅ The future is here and our kids are at the helm (here comes change!)
✅ How to hone the human skills needed to make exceptional stories (+3 tips!)
Remember that doubt accelerates with inaction. Clarity comes from momentum, and growth from progress.
👀 Choose to see the opportunity and reject the fear.
The future of work is augmented with AI. Why waste time worrying about what is outside of your control? Instead, now is the time to be curious.
To get excited about the possibilities of what could be, if YOU tapped into this extraordinary change.
Watch the episode to reframe text-to-Ai video for yourself and your remote team. Sora will change the way you work. You get to decide how.
🎬 Enjoy!
Trust yourself,
Andrew
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