Description
You are not looking to “run social.” You want to define it.
Most education brands post safe, polished content that says nothing. You want to build a presence that makes ambitious parents stop mid-scroll and think, This is different. You care about qualified inbound interest, not empty engagement.
gt.school is an AI-powered K–8 program built for gifted and talented learners. Students master core academics in two hours and use the rest of the day to pursue advanced academics and real-world skills. The outcomes are real. The differentiation is clear. What we need is a social presence that earns trust at scale and turns credibility into demand.
You will own the entire loop. Find the story. Shape the angle. Produce the content. Publish. Engage. Iterate. There is no inherited playbook and no pre-built channel strategy. You will create the system and raise the standard.
If you want autonomy, a high creative bar, and a clear link between your work and qualified parent interest, this role gives you that ownership.
What you will be doing
- Building gt.school’s owned social presence from zero with a disciplined publishing cadence tied to inbound parent interest
- Creating social-native storytelling that highlights real student outcomes, parent motivations, and founder-level perspective without feeling scripted or promotional
- Owning end-to-end execution: ideation, scripting, production, posting, engagement, and iteration across priority platforms
- Running structured experiments to improve reach, engagement quality, and conversion intent using performance data to drive decisions
- Engaging directly with comments and messages to deepen trust, signal responsiveness, and strengthen community
What you will NOT be doing
- Posting filler content to “stay active” or maintain a corporate aesthetic
- Inheriting a mature channel strategy with guardrails and templates
- Optimizing for vanity metrics disconnected from qualified parent demand
- Launching one-off campaigns that lack authentic proof and durable narrative
Key responsibilities
Build gt.school’s social credibility from scratch so that qualified, high-performing parents consistently discover, trust, and engage with the brand.
Candidate requirements
- Built and grown at least one social channel from 0 to 10,000+ followers (or equivalent engagement growth) within 12 months; hands-on experience with at least two of: TikTok, Instagram, YouTube, X/Twitter.
- 2+ years owning the full social content lifecycle end-to-end, with 3+ concrete examples of work and results.
- Experience using performance metrics (views, watch time, CTR, engagement) to drive measurable strategy changes.
- 1+ year working in a startup, agency, or low-structure environment where priorities shifted mid-project.
Nice to have
- Experience scaling multiple social channels beyond early traction while maintaining a consistent, differentiated voice
- Background building education-adjacent or parent-focused brands where trust and proof outweigh hype
- Strong interview or on-camera direction skills to extract compelling stories from students, parents, and founders
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Pass proctored test.
Accept job offer.
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The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
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