Traditional channel sales is broken. Most partner managers spend their time propping up weak performers or maintaining legacy relationships that never scale. At the same time, Generative AI is fundamentally changing product distribution and channel development—yet most organizations still rely on manual prospecting and outdated methods to identify resellers.
GFI takes a different approach. We leverage AI to discover, evaluate, and onboard a new generation of resellers: partners who understand market shifts and are ready to act immediately. We identify strong-fit candidates, accelerate their onboarding, and equip them with AI-driven sales assets that produce results from the start. In this position, you won't be managing a pipeline of aging accounts. You'll be building a performance-driven revenue system.
This is not a role about processing inbound inquiries, maintaining established relationships, or executing someone else's playbook. You'll use AI to surface high-value partner prospects, create streamlined onboarding programs that deliver results, and activate new resellers who contribute revenue in a matter of weeks. If you have a proactive, results-focused mindset and already apply AI tools to gain competitive advantage, this role will suit you. If your preference is to "maintain partnerships" and participate in routine business reviews, this opportunity is not a fit.
If you prioritize speed, scalability, and AI-first execution, we want you to help us build this modern channel.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.