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Traditional channel sales approaches have lost their edge. Many partner managers spend their time supporting low-performing accounts or maintaining legacy relationships with no growth trajectory. At the same time, Generative AI is fundamentally changing product distribution and channel strategy, yet most organizations continue relying on manual research and outdated methods to identify reseller partners.
GFI operates under a different model. We leverage AI to discover, evaluate, and onboard a new generation of resellers: partners who recognize emerging market opportunities and are prepared to act immediately. We identify qualified partners, accelerate their onboarding process, and equip them with AI-generated sales assets that drive results from the start. In this position, you won't simply execute a predefined channel strategy. You'll design and operate a revenue-generating system built for performance.
This position does not involve managing inbound inquiries, maintaining stable accounts, or executing conventional channel programs. You'll apply AI to pinpoint partners with strong revenue potential, create streamlined onboarding processes that deliver results, and activate new accounts that contribute revenue in a matter of weeks. If you bring a proactive acquisition mindset and already use AI tools to gain competitive advantage, this role will align with your strengths. If your preference is relationship maintenance and scheduled business reviews, this opportunity will not be a good match.
If speed, scalability, and AI-first operations drive your work, we want you designing this advanced channel system with us.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.