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Traditional channel sales strategies have stalled. Most partner managers spend their time maintaining underperforming accounts or servicing legacy relationships that lack growth potential. At the same time, Generative AI is fundamentally altering product distribution and partner ecosystem development, yet many organizations remain reliant on manual processes and intuition for reseller discovery.
GFI operates under a different model. We leverage AI to identify, assess, and onboard a forward-thinking class of resellers—those who recognize emerging market opportunities and are prepared to act immediately. We match with partners who align strategically, accelerate their integration, and equip them with AI-generated sales collateral designed to convert from the outset. In this position, you won't function as a middleman in a traditional channel hierarchy. You'll engineer a revenue generation system built for high throughput.
This position does not involve waiting for partner inquiries, maintaining established accounts, or executing from outdated frameworks. You'll apply AI to surface high-value partner prospects, construct accelerated onboarding pathways that deliver results, and launch new accounts that produce revenue in a matter of weeks. If you operate with a prospecting mentality and already use AI technology to gain competitive advantage, this environment will suit you. If your priority is relationship stewardship and attending periodic strategy meetings, this role is not a match.
If you're driven by velocity, scalability, and AI-first execution, we want you designing this modern channel infrastructure with us.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.