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Traditional channel sales models are broken. The majority of partner managers spend their time supporting underperforming accounts or maintaining legacy relationships that lack breakthrough potential. At the same time, Generative AI is fundamentally transforming both product distribution and channel ecosystem development, yet many organizations continue to rely on spreadsheets and intuition to identify resellers.
GFI operates on a different model. We leverage AI to discover, evaluate, and activate a new generation of resellers—those who recognize emerging market trends and are ready to act immediately. Our approach focuses on identifying well-matched partners, accelerating their onboarding, and equipping them with AI-driven sales assets that drive conversions from the start. In this position, you will not function as a passive intermediary. You will design and operate a high-efficiency revenue system.
This is not a role centered on managing inbound inquiries, stewarding established accounts, or executing outdated strategies. You will apply AI to pinpoint partners with strong revenue potential, develop streamlined onboarding processes that ensure rapid activation, and bring new accounts online that produce results within weeks. If you operate with a hunter mentality and already use AI tools to gain competitive advantage, this role will suit you well. If your preference is to "nurture relationships" and participate in quarterly reviews, this is not the right opportunity.
If you prioritize speed, scalability, and AI-first execution, we invite you to help us build this next-generation channel.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.