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VP of Content

Do you currently manage a great team of B2B content creators for a growing SaaS company? Are you personally a great storyteller that can effectively communicate to a variety of personas with a multi-channel approach?

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VP of Content
$200,000 USD Per Year



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Do you have an amazing track record of creating groundbreaking content teams and leading SaaS companies to growth? Are you a problem solver with exceptional project management skills that can prioritize business needs and work quickly towards deadlines? If so - this role is for you.


The VP of Content will be responsible for developing a world-class team to create, optimize, and scale the content engine for the company's entire portfolio of companies.  You will lead the concept, design, and execution of best in class creative solutions for integrated, multi-channel campaigns. The content strategy and team to execute will need to be horizontally scalable to 50+ companies and growing.  

The VP of Content will collaborate cross-functionally to identify interesting storylines while producing data-driven insights. We are looking for a leader that has experience working with internal talent and external agencies, is eager to work hard, move fast, and build/execute a world-renowned content strategy.

Your role will expand across the family of companies and you will be expected to continuously produce remarkable content across many industries and audiences.

Key Responsibilities

  • Create a content execution engine that identifies what content is needed for each part of the customer journey, from new logo acquisition, to renewing and upselling current customers

  • Lead the strategic development of content touching all aspects of the company’s portfolio, including but not limited to: emails, blogs, social channels, landing pages, website, eBooks, webinars, video, paid media, sales collateral, case studies, customer profiles and events

  • Develop and support excellent talent both in-house, while also leveraging contractors / agencies

  • Create, optimize, and distribute content processes to the rest of the organization

  • Define and measure content KPIs that drive continuous optimization and improvement

  • Build a clear process for managing and executing the content strategy, including: developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors

  • Lead ideation for creative that gets noticed, shared, and drives results

  • Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities

Candidate Requirements

  • You are an expert storyteller. You understand different media and how they work together and tell your stories through strong copy and impeccable design

  • 7+ years experience in B2B software content strategy and creation (preferrably enterprise) - and have lead teams to execute

  • You operate effectively at both a strategic and tactical level, as a leader and an individual contributor

  • Outstanding written and verbal communication skills

  • Analytical and data-driven approach to solving business problems

  • Proven experience building successful multi-channel content strategies from the ground up that creates leads, drives sales, engages customers, and grows brand awareness

  • Ability to work cross-functionally, building rapport and trust across teams

  • Strong portfolio of published or professional samples across a variety of B2B marketing channels


Behavioral Characteristics

  • Very organized, strategic, results-driven, fast, and efficient

  • Clever, original and inventive -- with a passion for using experimentation and learning to create competitive advantage

  • Ability to give, receive, and incorporate feedback

  • A long-term thinker capable of building for simplicity, scale, and repeatability

Who Is Crossover?

Crossover connects the world's top talent with the world's best companies. We're re-inventing how people find long-term, challenging work, and how companies leverage the best talent in the world. We assemble teams of rockstars and provide playbooks and a platform, WorkSmart, to help teams and individuals continuously improve how they work.

We're creating a future where all high-skill jobs are in the cloud and big data helps people and teams be more productive. A future where brick and mortar offices are history. We believe the future of the workforce is global and will be built from teams collaborating from every corner of the world.

Crossover has more than 2,500 partners in 108 countries. Unlike freelancer or outsourced marketplaces, Crossover only offers long-term, multi-year projects or programs.

Hear more about our strategy and vision from our CEO, Andy Tryba: 


The Remote Life @ Crossover.

A key benefit of Crossover - and the cloud - is all our roles are location independent. Live and work anywhere: work from home, a coffee shop or at one of the many co-working spaces Crossover partners can access and collaborate.

 Work from a home office or co-work at the many co-working spaces available to partners around the world

Work from a home office or co-work at the many co-working spaces available to partners around the world

We believe in equipping people to work where they can be the most productive and happy, with a commitment of 40 hours a week.

Crossover offers:







Step 1: Online Application

Start your application by creating an account and profile with Crossover, then uploading your resume and confirming your email address. From there, the Crossover platform will guide you through the remaining steps.


Step 2: Take the English and Fundamentals Test

We have a series of multiple-choice tests to check for the knowledge and skills needed for the role and an English exam where we ask candidates to upload a 2-3 minute audio submission. After this stage, you will receive an email invitation to the next step in the application process.

Step 3: Free Response Questions and CCAT Testing

In this step, we will ask you a series of free response questions that will simulate scenarios you are likely to encounter in the role. We find both the willingness to invest this time – coupled with the insights we derive from the answers – help us find the truly capable and passionate candidates. You may also be asked to make a presentation of your answers to demonstrate your communication skills. The free response section is an opportunity to preview the type of work you would be doing in the role and demonstrate your technical skills and abilities to hiring managers. The last free response question will invite you to complete CCAT testing. The CCAT measures cognitive aptitude or general intelligence, and tests an ability to solve problems, digest and apply information, learn new skills, and think critically.

Step 4: Join the Interview

The final step of the evaluation process is the marketplace interview. One of our hiring manager evaluators will speak with you on a video call to understand if you're the best fit for the position. In addition to technical and business questions about your current and previous roles and achievements, you may be asked about the answers you gave in your free response questions.

Step 5: Meet the Customer and Get Hired

If you successfully pass all stages of the evaluation process, you will have the opportunity to talk with hiring managers about the positions that are currently available. This is intended to be a two-way discussion where you can ask questions about the team, product, metrics, roadmap, etc. You can interview with as many hiring managers as desired and make the decision on which company or team best fits your interests and career goals.