VP of Content$ 200k USD/year $ 100 USD/hour 40h/week Remote Position Long-term
Do you currently manage a great team of B2B content creators? Are you personally a great storyteller that can effectively communicate to a variety of personas with a multi-channel approach? Do you have a fantastic track record of creating groundbreaking content teams? Are you a problem solver with exceptional project management skills that can prioritize business needs and work quickly towards deadlines? If so - this role is for you.
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The VP of Content will be responsible for developing a world-class team to create, optimize, and scale the content engine for the entire ESW Capital portfolio of companies. You will lead the concept, design, and execution of best in class creative solutions for integrated, multi-channel campaigns. The content strategy and team to execute will need to be horizontally scalable to 50+ companies and growing. The VP of Content will collaborate cross-functionally to identify exciting storylines while producing data-driven insights. We are looking for a leader that has experience working with internal talent and external agencies, is eager to work hard, move fast, and build/execute a world-renowned content strategy.
Your role will expand across the ESW Capital family of companies, and you will be expected to produce remarkable content across many industries and audiences continuously.
Create a content execution engine that identifies what content is needed for each part of the customer journey, from new logo acquisition to renewing and upselling current customers
Lead the strategic development of content touching all aspects of ESW’s portfolio, including but not limited to: emails, blogs, social channels, landing pages, website, eBooks, webinars, video, paid media, sales collateral, case studies, customer profiles and events
Develop and support excellent talent both in-house, while also leveraging contractors/agencies
Create, optimize, and distribute content processes to the rest of the organization
Define and measure content KPIs that drive continuous optimization and improvement
Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors
Lead ideation for creative that gets noticed, shared, and drives results
Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities