VP of Content
$200,000 USD Per Year
$100 USD PER HOUR PAID WEEKLY
DRIVE CREATIVE SOLUTIONS
LEARN AT AN AMAZING RATE
WORK WITH TOP 1% OF GLOBAL TALENT
Do you have an amazing track record of creating groundbreaking content teams and leading SaaS companies to growth? Are you a problem solver with exceptional project management skills that can prioritize business needs and work quickly towards deadlines? If so - this role is for you.
The VP of Content will be responsible for developing a world-class team to create, optimize, and scale the content engine for the company's entire portfolio of companies. You will lead the concept, design, and execution of best in class creative solutions for integrated, multi-channel campaigns. The content strategy and team to execute will need to be horizontally scalable to 50+ companies and growing.
The VP of Content will collaborate cross-functionally to identify interesting storylines while producing data-driven insights. We are looking for a leader that has experience working with internal talent and external agencies, is eager to work hard, move fast, and build/execute a world-renowned content strategy.
Your role will expand across the family of companies and you will be expected to continuously produce remarkable content across many industries and audiences.
Create a content execution engine that identifies what content is needed for each part of the customer journey, from new logo acquisition, to renewing and upselling current customers
Lead the strategic development of content touching all aspects of the company’s portfolio, including but not limited to: emails, blogs, social channels, landing pages, website, eBooks, webinars, video, paid media, sales collateral, case studies, customer profiles and events
Develop and support excellent talent both in-house, while also leveraging contractors / agencies
Create, optimize, and distribute content processes to the rest of the organization
Define and measure content KPIs that drive continuous optimization and improvement
Build a clear process for managing and executing the content strategy, including: developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors
Lead ideation for creative that gets noticed, shared, and drives results
Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities
You are an expert storyteller. You understand different media and how they work together and tell your stories through strong copy and impeccable design
7+ years experience in B2B software content strategy and creation (preferrably enterprise) - and have lead teams to execute
You operate effectively at both a strategic and tactical level, as a leader and an individual contributor
Outstanding written and verbal communication skills
Analytical and data-driven approach to solving business problems
Proven experience building successful multi-channel content strategies from the ground up that creates leads, drives sales, engages customers, and grows brand awareness
Ability to work cross-functionally, building rapport and trust across teams
Strong portfolio of published or professional samples across a variety of B2B marketing channels
Very organized, strategic, results-driven, fast, and efficient
Clever, original and inventive -- with a passion for using experimentation and learning to create competitive advantage
Ability to give, receive, and incorporate feedback
A long-term thinker capable of building for simplicity, scale, and repeatability