VP of Content$ 200k/Year ($ 100/Hour for 40 hours of productive work per week) Remote Position Long-term
Are you passionate about managing the communication planning for one of the fastest growing portfolios of Saas companies in the world? Do you have experience with different types of online media? Are you excited about diving into data to draw out insights to fuel higher performing content that generates engagement?
The VP, Content will manage a team of lead generation content creators. You need to be an effective communicator since will be responsible for all the customer-facing content on social media, the blog, on the website and in advertising. The focus is on conversion tactics so that the ideal candidate will have a B2B, CRM, E-Comm or another acquisition background. Our aggressive, fast-paced virtual work environment means you need to be a self-starter and proactive. If you have a passion for creating content that delivers business value than you should apply now.
-Hamzah T, Marketing Manager
As the VP of Content you will be responsible for managing a world-class team that produces multimedia content for one of Trilogy’s portfolio of software companies.
You will take the business challenges and translate them into clear communication objectives to be executed using multi-channel campaigns. Since our business is completely online, you will be expected to translate real time data, and make decisions based on content performance.
The pace of our business changes weekly. You will collaborate with different functional groups to create content for digital channels. We believe in testing and learning so you will evaluate content to make it more effective.
You will be an experienced marketing leader (either with related marcomm or agency experience) who will support the business by developing communications plans and overseeing dynamic content that effectively converts consumers.
Create a content execution engine that keeps up with the needed content for each part of the business
Deliver engaging content on a weekly basis across several channels, including newsletters, articles & blogs, email campaigns, videos, social media marketing, website, webinars, advertising and case studies
Plan, create, optimize, drive and execute the communications strategy aligning with short-term and long-term of marketing initiatives
Ensure consistent internal and external communication of the brand, messaging and tone across the organization.
Define and measure content KPIs that drive continuous optimization and improvement
Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors
Lead ideation for creative that gets noticed, shared, and drives results
Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities
Project management for short- and long-term projects like site content audits, content migration, and new technology testing among others
Develop and support excellent talent both in-house, while also leveraging contractors/agencies
In the role, you will learn how to execute creative assignments at a very aggressive rate using our weekly production cycle. To accomplish this, you will collaborate with multiple teams and contributors to produce content that increases website conversion.
Your mandate is to build a content engine to keep up with the weekly release cycle of the business. To measure the effectiveness of your engine, you will design daily check-ins to coach your team towards constant improvement. You will learn our productivity model using our proprietary tools and implement them in your group.
You are responsible for all the customer-facing content, so you will need to ensure the quality bar is met each week while improving the weekly output. We start you with a tough assignment of updating 70-100 landing pages in the first week and expect you to deliver business value. So, you will learn to focus on a task and get it done to a very high standard.
You are expected to be able to present your insights and recommendations to the senior executive stakeholders on a weekly basis. To do this effectively, you need to be a strategic thinker and insight driven. Your briefs will be concise, and to the point, so decisions can be made quickly. Your learning will accelerate your career in B2B marketing for software products.
Relevant Files and LinksHere are a few relevant books that will help you understand the expectations & align you to the hiring manager’s points of view:
Made to Stick
Chip Heath & Dan Heath (Authors)
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall (Author)
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi (Author)
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg (Author)
Deep Work: Rules for Focused Success in a Distracted World
Cal Newport (Author)
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Chris McChesney (Author)
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim (Author)
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Trish Bertuzzi (Author)
What type of background is ideal for this position?
The VP of Content role focuses on lead generation for one of the companies in the Trilogy portfolio of software companies. Therefore, any B2B, CRM, or any other acquisition experience is ideal. An e-commerce background would be very beneficial in this role. All of our marketing is digitally focused, so SEM, SEO, PPC, CPA are principal activities. Finally, we have a model of constant improvement, so analytics experience is essential in this role.
What types of tools will I be using on the job?
Since we are executing content publishing, we use collaborative tools like Google suite, web conferencing, SEO, a CMS, and analytics cloud-based applications. We also use a work productivity tool that tells you the weekly performance towards your goals and it your manager with insights for coaching on ways to improve.
What does success look like in the role?
The measure of success for your team is your ability to increase delivery of content incrementally each week. You will be expected to look for opportunities to automate, identify blockers and experiment with new ideas for process improvements. Passing or failing assignments is based on finding solutions to business challenges and resolving them on a weekly basis. You will do controlled experiments and iterate to find ways to improve. Your career growth will depend on how fast you can pivot or adapt to experimenting and failing fast.
Will I have a team?
Yes, the VP of Content has a virtual team of copywriters, designers, and coders to help you build and deploy content. You will also work closely with the other teams to operationalize content for the weekly hiring events.
Who does the role report to?
The VP of Content reports to the CEO or SVP Operations. This role works cross-functionally with VP’s from other groups. The leadership team will do weekly deep dives into pipeline performance to come up and look to you for ways to improve on previous weeks results.