VP of Content$ 200k/Year ($ 100/Hour for 40 hours of productive work per week) Remote Position Long-term
The VP, Content will manage a team of lead generation content creators. You need to be an effective communicator as you will be responsible for all the customer-facing content. The focus is on lead generation so the ideal candidate will have a B2B, CRM, E-Comm or another acquisition background. Since we use a weekly release cycle, you need to be a self-starter and proactive. If you have a passion for creating content that delivers business value than you should apply.APPLY NOW
The VP of Content will be responsible for developing a world-class team to create, optimize, and scale the content engine for the entire ESW Capital portfolio of companies.
You will lead the concept, design, and execution of best in class creative solutions for integrated, multi-channel campaigns. The content strategy and team to execute will need to be horizontally scalable to 50+ companies and growing. The VP of Content will collaborate cross-functionally to identify exciting storylines while producing data-driven insights. We are looking for a leader that has experience working with internal talent and external agencies, is eager to work hard, move fast, and build/execute a world-renowned content strategy.
Your role will expand across the ESW Capital family of companies, and you will be expected to produce remarkable content across many industries and audiences continuously.
Create a content execution engine that identifies the needed content for each part of the customer journey, from new logo acquisition to renewing and upselling current customers
Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, email campaigns, product collaterals, PRs, explainer videos, social media marketing, branding events, corporate collaterals, whitepapers, landing pages, website, eBooks, webinars, video, paid media, sales collateral and case studies
Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization
Ensure consistent internal and external communication of the brand, messaging and tone across the buyer's journey. Demonstrate consistency and clarity in showcasing ProProfs brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content
Define and measure content KPIs that drive continuous optimization and improvement
Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors
Lead ideation for creative that gets noticed, shared, and drives results
Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities
Project management for short- and long-term projects like site content audits, content migration, and new technology testing among others
Develop and support excellent talent both in-house, while also leveraging contractors/agencies
In the role, you will learn how to execute creative assignments at a very aggressive rate using our weekly production cycle. To accomplish this, you will collaborate with multiple teams to produce content that increases the conversion of traffic into applicants.
Your mandate is to build a content factory, and this means developing expertise in one specific skill. To measure the effectiveness of your factory, you will design daily and weekly goals and coach your team towards constant improvement. You will learn our business model and implement it in your team.
You are responsible for all the customer-facing content, so you will need to ensure the quality bar is met each week while improving the weekly output. We start you with a tough assignment to accomplish your first week and expect you to deliver business value. So, you will learn to focus on a task and get it done to a very high standard.
You are expected to be able to present insights and recommendations to the senior executive on a weekly basis. To do this effectively, you need to be a strategic thinker and insight driven. Your briefs will be concise, and to the point, so decisions can be made quickly. Your learning will accelerate your career in B2B marketing.
Work ExamplesEvery job creates excellent work. We want to show you the types of things you will learn, using real work examples of the processes, training examples, playbooks, projects you will build on the job.
Pipeline Management Process
Each week we optimize our content to improve the performance to convert more traffic on critical pipelines. Since the updating process involves different teams and stakeholders, we produced a streamlined process to create and proof content from start to finish. These are the types of procedures we build to adhere to our weekly deployment schedule.
What type of background is ideal for this position?
The VP, Content role focuses on lead generation. Therefore, any B2B, CRM, or any other lead generation experience is ideal. An e-commerce background would be very beneficial in this role. Think of it as a product-centric focus versus brand-centric. Most of our marketing is digitally focused, so SEM, SEO, PPC, CPA are principal activities. Finally, we have a model of constant improvement, so analytics experience is very supportive in this role.
What types of tools will I be using on the job?
Since we are executing content publishing, we use collaborative tools like Google suite, web conferencing, SEO, a CMS, and analytics cloud-based applications. We also use a work productivity tool that tells you the weekly performance towards your goals and it your manager with insights for coaching on ways to improve.
What does success look like in the role?
The measure of success for your team is your ability to increase performance incrementally each week. You will be expected to look for opportunities to automate, look for inefficiencies and experiment with new ideas for process improvements. Passing or failing assignments is based on finding solutions to problems and resolving them within a week. You will do controlled experiments and iterate to find a way to improve. Your career growth will depend on how fast you can pivot or adapt to experimenting and failing fast.
Will I have a team?
Yes, the VP, Content has a virtual team of copywriters, designers, and coders to help you build and deploy content. You will also work closely with the other teams to operationalize content for the weekly hiring events.
Who does the role report to?
The VP, Content reports to the SVP, Operations. This role works cross-functionally with VP’s from other groups. The operations group will do weekly deep dives into pipeline performance to come up with ways to improve on previous weeks results.